WAX

I got the chance to work with the always fun Brad Connell from WAX in Calgary. We shot a job for Mitchell Eye centre last year and he asked me to do another series of shots for the same client. The concept is really great and I’m super happy with how these shots turned out.


Photographer: Nikki Ormerod
Client: Mitchell Eye Center
Agency: WAX
Art Director: Brad Connell
Hair & Makeup: Cait Mizzi
Wardrobe: Marie Eve Tremblay
Assistants: Thomas Dagg & Kirsten White

 If you’ve ever been on one of my sets you’ll know that if time permits we always like to play dress-up and take insane portraits. Sometime we create alter egos… sometimes it ends up being offensive… but is always hilarious. For Brads shot we decided to go with ‘The Uber-Douche’. You know that guy, the one who wears turtle necks with a gold chain OVER it. Anyways, Brad got so into this character that I started calling him Dade (sorry if your name is actually Dade, really sorry).

Now Brad’s name is actually “DADE CONNELL” in his email signature. It was a bit strange though because at the end of the day he refused to take the clothes off. After about 45 minutes of making all of the females on set feel really uncomfortable he spent about 25 minutes in the bathroom and when he came out all he wanted to do was “hit it hard and pick up some broads”, his words not mine.

Just kidding Brad. We love you.

Here’s another outtake from their dress-up party. Sorry Thomas Dagg, but we had to.